Fashion companies increased their DTC interactions
These companies are shifting their focus away from wholesale, and towards own retail, enabled by digitasation.
Although DTC models and its advantages seem obvious:
1) Selling direct to consumers also cuts out the value of the middleman. For some brands or products, distribution via independent retail networks remains important, simply because more traffic leads to more conversion.
2) And while access to consumer data may be easier in DTC, it is not impossible in a wholesale relationship. It just requires technology and collaboration on a common goal: serving the consumer.
Meanwhile, MBR can generate strong value to the supply chain, increase profitability and reduce waste.